PLAYING
WITH
PURPOSE
Making every experience one-of-a-kind.
Based on the power of professional football, the Hall of Fame Resort & Entertainment Company is a leading sports, entertainment, media, and gaming enterprise headquartered in Canton, Ohio.
Hall of Fame Resort & Entertainment Company (NASDAQ: HOFV, HOFVW)
As a world-class resort and sports entertainment company, we do what no other company can through our unique brand partnerships and direct access to exclusive content. By doing this, we create exceptional experiences across multiple platforms that honor the past and inspire the future. With this unwavering purpose, we strive to maximize shareholder value and pursue excellence.
VISION
Inspiring unique and exhilarating sports and entertainment experiences that maximize growth and fan engagement.
MISSION
We create exceptional sports-inspired destination, media, and gaming experiences that uniquely leverage brand partnerships and direct access to exclusive content.
VALUES
Based on our connection to professional sports, we strive to exemplify these values: Inspiration, Teamwork, Respect, Integrity, and Excellence.
WHAT WE DO
A MULTI-DIMENSIONAL SPORTS & ENTERTAINMENT COMPANY
HALL OF FAME VILLAGE
Making legendary guest experiences throughout our immersive assets — Tom Benson Hall of Fame Stadium, ForeverLawn Sports Complex, Constellation Center for Excellence, Center for Performance, Fan Engagement Zone, and Play-Action Plaza.
HALL OF FAME VILLAGE MEDIA
Creating compelling original content across all genres, lengths, and mediums including TV and streaming services, films, games, events, podcasts, branded content, and emerging media.
GOLD SUMMIT GAMING
Harnessing the multifaceted power of gaming by delivering world-class online and on-site experiences in sports betting, fantasy sports, and Egaming for players of all levels.
HALL OF FAME VILLAGE
THEMED ATTRACTIONS
HOSPITALITY
LIVE ENTERTAINMENT
HALL OF FAME VILLAGE MEDIA
ORIGINAL CONTENT
HIGH-PROFILE PARTNERSHIPS
DIGITAL COLLECTIBLES
GOLD SUMMIT GAMING
EGAMING
SPORTS BETTING
FANTASY FOOTBALL
Letter From Our CEO
MICHAEL CRAWFORD
Take a walk with Michael through the past, the present, and the future of Hall of Fame Resort & Entertainment Company.
Read The Letter
Letter from our CEO
MICHAEL CRAWFORD
Dear Shareholders,
There is a fear of the unknown that simply exists in the universe that doesn’t readily lean into change or the “never-been-done-before.” Anytime you start something new, create a new product, or disrupt the marketplace with a new idea, there is always the challenge of trying to get people to believe in “what can be.” In 2020, amid a global pandemic and during one of the most challenging economic times in recent history, we took our Company public and began our journey towards creating something new. It was going to be an incredible challenge but something that we had an even greater belief would “change the game” of how fans everywhere can and would engage and experience football and sports. We created a strategy and a plan for three business verticals that synergistically work together to offer something dramatically different to the fans of the world of sports and entertainment. Our Company does what no other company does by offering compelling and unique experiences and content with engagement that is built upon the power and popularity of professional football.
Today, less than three years later, Hall of Fame Resort & Entertainment Company is a game-changer and showing “what can be.” Our campus has transformed into a hub for events and activation during the past year — hosting hundreds of thousands of athletes, spectators, and fans at our ForeverLawn Sports Complex and Center for Performance indoor-dome facility, for tournaments and other events. These combined assets are providing year-round programming to facilitate sports of all kinds in all seasons creating an economic driver like no other in the region. At Tom Benson Hall of Fame Stadium, our home for world-class sports, concerts, and entertainment, we showcased dynamic talent like David Chapelle and Journey and welcomed for a second season the USFL, who now call our stadium home for two of their teams, the Pittsburgh Maulers and the New Jersey Generals — bringing even more fans to campus as well as over 12 additional national TV broadcasts. Throughout our Fan Engagement Zone and Play-Action Plaza we are open and operational, featuring opportunities for fans to be treated to unique dining and entertainment spaces like Don Shula’s American Kitchen and our “giant wheel attraction” called the “Red Zone”. Construction is also well underway on the final two components of Phase II — our indoor waterpark and the second of our hotels, a Hilton Tapestry hotel. To date we have over 100 acres of campus development around the Pro Football Hall of Fame, and we have already begun strategic planning for Phase III.
Our media division has made tremendous progress with dynamic content in various projects including a successful first season of the vodcast “Football Heaven” in collaboration with the Pro Football Hall
of Fame; the development of a robust Non-Fungible Token (NFT) program offering “owner-only” perks available for the first time; and, the airing during Super Bowl weekend of the documentary, “The Perfect 10” alongside Fox Sports and NFL Films. (The latter creating Fox’s most viewed documentary in recent history).
In 2022, we officially launched “Gold Summit Gaming” (“GSG”), supporting all things sports betting, fantasy sports, and Egaming. With the legalization of sports betting in Ohio in January 2023, we brought our mobile sports betting partner Betr into the mix, introducing their new and unique platform
of microbetting to the world. We held Season 2 of the Hall of Fantasy League (“HOFL”) where fans had fun “doubling down” on their favorite team in an expanded offering, and we also continue hosting wildly popular on-site Egaming tournaments that have brought gamers from around the country on campus to battle it out on the “big stage” in Tom Benson Hall of Fame Stadium.
When we look at the years behind us, we know that we have what it takes as a Company and as a team to win. Our demonstrated forward progress and ability to show up for “every single play” provides us a foundation for a strong future with an enhanced ability to bring our synergistic business model to life, with expanded media and gaming creation, more engagement and programming opportunities on-site, and even greater partnerships and sponsors joining us on our journey.
As you will see throughout the coming pages of our 2022 Annual Report, the progress has been tremendous, and we are just getting started. I am excited for 2023 and beyond as the foundation has been created and the momentum is building for future success. There is a very old adage that goes “nothing worth doing comes easy.” Thank you for your continued belief in “what can be.” We continue to move the ball down the field with important first downs and know what we are working toward is not only worth it — but IS changing the game.
Michael Crawford
President and Chief Executive Officer
Birthplace of Professional Football
TOURISM, CAPITAL INVESTMENT & ECONOMIC GROWTH
The Founders Mural by North Canton-based artist Dirk Rozich.
In 2021, Stark County, Ohio benefited from direct visitor spending of $1.1 billion, which generated the County’s tourism economic impact of $1.9 billion. This economic impact included 13,944 total new jobs with associated labor income of $367 million. The Company plays a significant role in the tourism industry within Stark County and will continue to increase contributions going forward.
Source: Tourism Economics and Oxford Economics Company. (2021). Economic Impact of Tourism in Stark County, Ohio 2021The Company is able to foster Northeast Ohio’s “destination pipeline” from the approximately 32+ million vehicles traveled by the destination on the primary highway adjacent to Hall of Fame Village.
Source: Ohio Department of TransportationThe significant economic impact from the Company will lead to incremental tax dollars attributed to property taxes, sales taxes, income taxes, and lodging taxes.
Source: Ice Miller Whiteboard
Destination-Based Entertainment Assets
LOCATED WITHIN AN OPPORTUNITY ZONE & OHIO’S ONLY TOURISM DEVELOPMENT DISTRICT.
Phase i
Completed - $250M assets already created
Pro Football Hall of Fame*
Tom Benson Hall of Fame Stadium
ForeverLawn Sports Complex
phase ii
In Progress - $350M assets in development
Center for Performance
Constellation Center for Excellence
Fan Engagement Zone
Play-Action Plaza
A Hilton Tapestry Hotel**
HOFV Indoor Football-Themed Waterpark**
phase iii
Planning has begun for $300M in new assets across 600 acres of available land.
May include a potential mix of residential space, additional attractions, entertainment dining, merchandise, and more.
*Owned by Pro Football Hall of Fame.
**Projected Completion Q4 2024
DoubleTree by Hilton Canton Downtown
Located in the heart of downtown Canton, and just 2.6 miles from the Pro Football Hall of Fame, this 4-star hotel was completed in November of 2020, and upon the completion of $30M in renovations, includes 164 guest rooms, multiple meeting spaces, a business center, indoor pool and fitness center, and ballroom with over 11,000 square feet of event space, among other amenities. The 330 Bar & Grill is the hotel’s in-house dining lounge with a great mix of local flavors and friendly hospitality serving breakfast, lunch, and dinner.
TOM BENSON HALL OF FAME STADIUM
Tom Benson Hall of Fame Stadium
Completed in 2017
Tom Benson Hall of Fame Stadium is a one-of-a-kind sports and entertainment complex that features over 20,000 seats and 28,000 sq. ft. of premium event space.
ENSHRINEMENT WEEK POWERED BY JOHNSON CONTROLS
BLACK COLLEGE FOOTBALL HALL OF FAME CLASSIC
THE UNITED STATES FOOTBALL LEAGUE (USFL)
OHSAA FOOTBALL CHAMPIONSHIPS
CONCERTS, MUSIC FESTIVALS, & COMMUNITY EVENTS
STADIUM HOSTED LARGE SCALE PUBLIC & PRIVATE EVENTS
WOMEN’S FOOTBALL ALLIANCE DIVISION CHAMPIONSHIPS
Freedom Bowl
FOREVERLAWN SPORTS COMPLEX
ForeverLawn Sports Complex
COMPLETED IN AUGUST 2022
This home for all things tournaments has 8 rectangular sports fields and buildings to house merchandise, food, medical, coaches, classrooms, and ticketing. The ForeverLawn Sports Complex was completed in August of 2022 and continues to serve hundreds of thousands of athletes and fans with demonstrated year-over-year growth through a wide variety of sporting events, including soccer, flag football, lacrosse, and more.
Constellation Center for Excellence
Constellation Center for Excellence
Completed in November 2021
The Constellation Center for Excellence was completed in the Fall of 2021. The 75,000-square-foot mixed-use facility is a world-class home to business and retail that includes a variety of sports-centric research and programming. The Constellation Center for Excellence is an innovative hub and incubator for companies and individuals across the country to collaborate on critical issues and advance opportunities in sports and a variety of environments.
Center for Performance
Center for Performance
Completed in August 2022
The Center for Performance is one of the largest fabric-domed facilities of its kind in the country and features 100,000 square feet of flat floor space for a large indoor venue with the year-round capacity to continue hosting sporting events, tournaments, concerts, conventions, and other kinds of activities.
Play-Action Plaza
Play-Action Plaza
Completed in August 2022
Play-Action Plaza will feature several attractions, including the only two rides of their kind in Stark County, Ohio – a 125-foot-tall “The Red Zone” ferris wheel and “The Forward Pass” zipline. Play-Action Plaza is a fun and inviting setting, bringing together people of all ages to enjoy activities such as food trucks, concerts, games, a fitness trail, and one of the largest manmade water features in Ohio.
Fan Engagement Zone
Fan Engagement Zone
Completed in August 2022
The Fan Engagement Zone is a sport and entertainment-themed, 82,000-square-foot promenade that is an active hub for fans to go before, during and after events to have fun, dine and socialize, while offering rooftop views of Tom Benson Hall of Fame Stadium. A unique football-themed Build-A-Bear Workshop, Don Shula’s American Kitchen, The Brew Kettle with Topgolf Swing Suites, Pro Football Hall of Famer Isaac Bruce bringing Smoosh Cookies, The Visit Canton Visitor Center, Pizza Oven, Heggy’s Nut Shop, and others will build out an exciting guest experience.
Hotel and Waterpark
Under Construction
Premium Hilton Tapestry Hotel
This seven-story, 130,000 sq.-ft premium Hilton Tapestry Hotel will feature 180 guest rooms, 10 suites, a 2,500 sq.-ft. ballroom, 2,100 sq.-ft. of meeting rooms, an indoor pool and fitness center, as well as a full-service 106-seat restaurant with indoor and outdoor seating.
Indoor Football-themed Waterpark
A spectacular 144,000 sq.-ft. football-themed waterpark will be highlighted by 85,000 sq.-ft. of indoor wet space that includes a waterslide tower, lazy river, wave pool, zero-entry fun zone, swim-up bar, and outdoor entertainment area.
2020
2021
2022
2023
ForeverLawn
sports complex
Fan engagement
zone
Constellation center
for excellence
Play-Action
Plaza
Center for
Performance
Indoor
Waterpark
Hall of Fame Village Media: Continuing to build a Pipeline
world-class content company
Hall of Fame Village Media is a premier, multi-dimensional content studio creating engaging content across all genres, lengths, and mediums, including TV and streaming series, films, games, events, podcasts, branded content, and emerging media.
Potential Content Distribution Partners
Social
Broadcast over the top
Streaming
media content initiatives
Content creation across multiple channels
Football Heaven Vodcast
Aditi Kinkhabwala, Joe Horrigan, and Jon Kendle explore the most fascinating stories and personalities in NFL history, bringing the Hall of Fame’s incredible collection of over 40 million documents and artifacts to life with special guests Jerome Bettis, Kurt Warner, Warren Moon, Steve Young, Jim Kelly, Chris Berman, Peter King, Franco Harris, and Doug Williams.
The Perfect Ten
In partnership with H2H, NFL Films, and Fox Sports, the 90-minute documentary profiles the exclusive group of NFL athletes who are both Heisman Trophy winners and Pro Football Hall of Fame Inductees. The Perfect Ten placed in the top-five highest premiered documentaries for Fox Sports Films based on the first 24-hour airing numbers.
Gone Fishin'
In this one-hour special, viewers step onboard Pro Football Hall of Famer Jimmy Johnson’s “Three Rings” boat to witness a friendly competition – who will catch the most (and least) fish? In the process, Gone Fishin’ will explore the camaraderie, storytelling, and life lessons shared on the water.
Inspired: Heroes of Change
A celebration of inspirational sports figures who have used their platform to help those in need as well as bring people and their communities together.
CONTENT DEVELOPMENT PARTNERSHIP WITH RASHAD JENNINGS
Hall of Fame Village Media will work with Jennings and executive producers Lisa P. Wolf and Charles Cook to develop and produce various content projects across multiple formats and genres, leveraging Jennings’ unique skills, passions, and personality while advancing HOFV’s mission to Honor the Past and Inspire the Future.
NON-FUNGIBLE TOKENS (NFTS)
Next generation content – New Business Launch
Launch of Gold Summit Gaming
FANTASY SPORTS. SPORTS BETTING. Egaming.
Gold Summit Gaming harnesses the multifaceted power of Gaming by delivering world-class experience in Fantasy Sports, Sports Betting, and Egaming. Gold Summit Gaming connects fans in a variety of innovative ways both virtually and in-person.
Hall of Fantasy League Season Recap
12 Football franchises representing key markets throughout the us
Commissioner: Emmitt Smith
Teams:
Meet Emmitt Smith »
Sports Betting
Introducing Betr
Egaming
CHAIN GRAB SUPER SMASH BROS. ULTIMATE TOURNAMENT
Sponsorship & Corporate Partners
world-class brands representing excellence
Congratulations to the Pro Football Hall of Fame Class of 2022
Tony Boselli
Cliff Branch
LeRoy Butler
Art McNally
Sam Mills
Richard Seymour
Dick Vermeil
Bryant Young
2022 Progress Continues
Key Milestones
Hall of Fame Resort & Entertainment Co.
Hall of Fame Village
Hall of Fame Village Media
Gold Summit Gaming
January
Partnership with Former NFL Player and Dancing with the Stars Champion Rashad Jennings to collaborate with Hall of Fame Village Media on a range of dynamic content initiatives
The Atlanta Hotwings are the champions of the Hall of Fantasy League after a successful season.
February
The Hall of Fantasy League hosted Special Livestream Twitch event to analyze the Super Bowl matchup and provide a look ahead to the 2022 HOFL season
Partnership with Allied Sports announced as Company agency of record for all sponsorship and media opportunities
Announced Fatherhood Festival in partnership with The Fatherhood Institute to host festival centered around creating purposeful fun for the whole family
Signed a multi-year agreement with Cleveland Clinic as the official healthcare provider of the ForeverLawn Sports Complex and Tom Benson Hall of Fame Stadium
March
Company hired Rob Borm as Executive Vice President of Gaming
Company appointed Benjamin Lee as Chief Financial Officer
Announced 2022 Concert for Legends presented by Ford, headlined by Journey
Signed lease with Build-A-Bear Workshop to open in the Fan Engagement Zone
Partnership with The SportDome to transfer the operation of local sports leagues to the Center for Performance
April
Released details surrounding Play-Action Plaza offerings that featured the “Red Zone” giant wheel and the “Forward Pass” zipline
Shared Fatherhood Festival details announcing Hall of Famer appearances and Jordan Davis in concert
Company closed $4M loan with Midwest Lender Fund, LLC and moved forward with $3.2M in PACE financing
May
Partnership with Iconic Football Personality Jimmy Johnson to produce Gone Fishin’
Launched two additional NFT Playbooks featuring NFL stars Shane Vereen and Justin Forsertt
Announced Women’s Football Alliance Championship Weekend
June
Premiered INSPIRED: Heroes of Change across 100+ Gray Television stations in partnership with Tupelo Honey
Announced stand-up comedian Dave Chapelle to entertain at Tom Benson Hall of Fame Stadium
Signed long-term lease agreement with Visit Canton to open a Welcome Center in the Fan Engagement Zone
Company named Vic Gregovits the Executive Vice President of Global Sales
Announced the largest high school football event, The Freedom Bowl, to take place at Tom Benson Hall of Fame Stadium
Hosted the semifinal contests and championship game for the United States Football League’s 2022 season
July
Secured $33.4M PACE Loan from Stonehill Strategic Capital, LLC
Launched Football Heaven Vodcast in partnership with the Pro Football Hall of Fame to bring the incredible collection of artifacts to life
Announced R&B Legends the O’Jays: Last Stop on the Love Train Tour with special guest Gladys Knight
Opened Starbucks at the Constellation Center for Excellence
The Forward Pass zipline opened at PlayAction Plaza
August
Partnership with Sugardale as the official Hot Dog of Tom Benson Hall of Fame Stadium and ForeverLawn Sports Complex
Kicked off partnership with Molson Coors Beverage Company at Hall of Fame Game
Signed partnership with Slrrrp Shots through branded portable bars and pre-packed gelatin shots sold at Tom Benson Hall of Fame Stadium
Company appointed Marcus LeMarr Allen to its Board of Directors
Unveiled Hall of Fantasy League Season 2 with Emmitt Smith as League Commissioner
Announced 10-year Mobile Sports Betting Agreement with Betr
Renewed partnership with Pepsi
Sold long-anticipated documentary The Perfect 10 showcasing the most elite club in the history of football to Fox Sports Films
September
Opened unique Build-A-Bear Workshop featuring professional and college sports merchandise in the Fan Engagement Zone
Closed Huntington/Twain Sale-Leaseback Deal
October
Hosted Trunk or Treat Halloween event in partnership with the Pro Football Hall of Fame at Play-Action Plaza
November
Granted conditional approval for Sports Betting licenses for mobile and retail sports books
Partnership with Green Bay Packers Hall of Famer Donald Driver to open Driven Elite Fitness at Hall of Fame Village
Presented first Egaming tournament, “Chain Grab Super Smash Bros. Ultimate Tournament”
Company secured financing pieces totaling $78M to facilitate the completion of remaining Phase II assets
Football Heaven Vodcast premiered with Hall of Famers Edgerrin James, Kurt Warner, Steve Young, Jerome Bettis, and others
Announced Winter Blitz holiday event featuring Tube Sledding through the goal post of Tom Benson Hall of Fame Stadium
Launched Gold Summit Gaming to encapsulate Fantasy Sports, Sports Betting, and Egaming
December
Announced Pizza Oven to open a unique football themed restaurant in the Fan Engagement Zone
Launched limited edition HOFV-Pass that grants exclusive access to Hall of Fame Village events and media experiences
Company received $15.8M TMUD Tax Credit Award for the construction of the Indoor Football-themed Waterpark and Hilton Tapestry Hotel
Announced Grammy-Winning Zac Brown Band to headline 2023 Concert for Legends
Company hired Amy Liles as Senior Vice President of Sales
Board of Directors approved Reverse-Stock Split Ratio and Effective Date
Leadership Team
over 165 years of combined experience with top brands
Michael Crawford
President and Chief Executive Officer, Chairman
Benjamin Lee
Chief Financial Officer
Tara Charnes
General Counsel and Corporate Secretary
Anne Graffice
Executive Vice President, Global Marketing & Public Affairs
Rob Borm
Executive Vice President, Gaming
Mike Levy
President of Operations, Hall of Fame Village
Olivia Steier
Executive Vice President, Media
Lisa Gould
Senior Vice President, Human Resources
Vic Gregovits
Executive Vice President, Global Sales
Carol Smith
Senior Vice President, Special Projects
Top brands include:
Board of Directors
exceptional leadership
Michael Crawford
Chairman of the Board, President & CEO, Hall of Fame Resort & Entertainment Co.
Anthony Buzzelli
Audit Committee Chair
Retired, Deloitte & Touche
David Dennis
Retired, KPMG
James Dolan
Vice Chairmen of the Board, CEO, Voyager Holdings II, LLC
Karl Holz
Nominating and Corporate Governance Committee Chair, Lead Independent Director
President Karl Holz Advisors, LLC
Stuart Lichter
President & Chairman, IRG
Marcus Allen
Former NFL Player, Pro Football Hall of Fame Class of 2003
Mary Owen
Life Trustee
Ralph C. Wilson, Jr. Foundation
Kimberly Schaefer
Compensation Committee Chair
President, Two Bit Circus
2022 Financial Information
THANK YOU FOR VIEWING OUR INTERACTIVE ANNUAL REPORT.
Legal Information
Additional information
The following trademarks and corresponding logos are the trademarks of their respective owners: NFL, NFL Alumni, Pro Football Hall of Fame, Black College Football Hall of Fame, The Women’s Football Alliance, NCAA, OHSAA, The United States Football League, Fatherhood Institute, The Freedom Bowl, DoubleTree, Hilton Worldwide Holdings Inc., Constellation Energy, Starbucks, Driven Elite Fitness, The Brew Kettle, TopGolf Swing Suites, VisitCanton, Build-A-Bear Workshop, Don Shula’s American Kitchen, Pizza Oven, Smoosh Cookies, Heggy’s Chocolate, Facebook, Instagram, Twitter, Snapchat, TikTok, NFL Network, CBS All Access, Disney+, HBO Max, Netflix, Hulu, Twitch, Amazon. com, YouTube TV, The CW, ABC, Showtime, FX, NFL Films, World Chase Tag, Tupelo Honey, ESPN, Gray Television, SB Nation, FOX, Fox Sports, H2H, Comcast Sportsnet, American Standard, AultCare, Beaver Construction, Blue Technologies, Cardinal Roofing, Cleveland Clinic, Coleman Spohn, Commscope, Constellation, Cooper Lighting, Crestron Electronics Inc., Fiserv, Forest City Erectors, ForeverLawn, GBS, Hendrickson, Hilscher Clarke, Kempthorn Motors, Meijer, Minute Men Inc., Molson Coors, OCP Contractors, Pepsi, RC Glass, Republic Services, Roberton Heating, SGT Clean Car Wash, Slrrrp Shots, Turner Construction, State Farm, Stratus, Sugardale, TTx, Walter Haverfield, Four Seasons Hotels and Resorts Ltd, The Walt Disney Company, PNC Bank, LeagueSpot, Cleveland Cavaliers, SB Nation, The Timken Company, Cleveland Guardians, Pittsburgh Pirates, Philadelphia Eagles, Betr, Gamestop, Gameinformer, Industrial Realty Group, LLC, Republic Services, Maven Cloud, Apple Music, Spotify, and RedZone from NFL Network.
For more information, please contact:
HAll of fame resort &
Entertainment company
(330) 754-3427
2014 Champions Gateway NW
Canton, OH 44708
ir.hofreco.com
